Branding Specialist

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Date: Mar 26, 2023

Location: Ann Arbor, MI, US

Company: Wacker Chemie AG


Our world needs ideas! As one of the world’s most research-intensive chemical companies, we have been developing leading solutions for numerous sectors – from construction to photovoltaics and cosmetics to rubber – for over 100 years. We have a global presence with production sites on three continents and about 14,500 employees from 70 nations.


At our site in Ann Arbor, we are currently looking for a ​Branding Specialist​ to join our growing team.


This is Us:

You know us. You just didn’t know it. WACKER is a global chemical manufacture that prides itself on “Creating Tomorrow’s Solutions”. WACKER materials are so versatile and adaptable, they have virtually unlimited applications just about anywhere imaginable, making WACKER an integral part of daily life. Whether it’s protecting buildings from the elements, a tube of toothpaste, a cell phone, airbags, or cosmetics, people from all over the world come into contact each day with our products and achievements. We are looking for capable, innovative, and enthusiastic achievers to join our team and grow with us. 


What you will do:

WACKER Talent Acquisition team collaborates with the business and across the organization to provide strategic insight into the recruiting vision. The team advises on, implements, and executes the recruiting strategy, providing full-lifecycle recruitment services.

Talent Acquisition Branding Specialist acts as the “in-house” resource for the Talent Acquisition team and is responsible for Talent Attraction and Employment Branding strategy and execution. This role is responsible to implement a variety of marketing solutions to reach our target audience and ensure a positive employer brand reputation and an enhanced candidate experience is achievedAn ideal candidate in this role is a highly motivated individual, creative and has an out of the box mindset with a passion for brand management , understanding and clearly relaying WACKER’s values and mission both internally and externally


  • Responsible for the creation, development, and execution of talent attraction and branding strategy.   Then using this strategy to develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning virtual events, and measuring results.  As well as creating go-to-market channel strategies through media, social media, events, talent communities, internal talent ambassadors, employees and other sources aligned to target audiences
  • Utilize existing assets or develop new assets database and library of collateral aligned to WACKER brand guidelines.  Create a framework and strategy for video content, i.e., static website videos through to point-in-time job advert videos
  • Ensure brand attractiveness at all candidate touch points, for example careers pages, external websites, job adverts, and candidate email templates
  • Ensuring Recruitment Marketing activities support and contribute to our DE&I strategy and all marketing and communication activities follows organizational branding guidelines
  • Collaborate and support internal stakeholders (Talent Acquisition, Total Rewards, Talent Development, Employee Experience, HR, Legal, Corporate Communications, DEI etc.).
  • Collaborate and partner with regional and global corporate global branding, marketing, and communication teams
  • Use data sources to measure effectiveness of campaigns and approaches to actively evolve and report their return on investment and continuously assess and report the results of campaigns and implement improvements where necessary
  • Identifying new opportunities to elevate the brand in new locations through research studies, leading competitor reviews, understanding industry best practices, and nurturing partnership


  • Bachelor's Degree in in marketing, communications, or related discipline
  • Minimum of 3 years of relevant professional experience in a media relations or communications position for a global organization. Experience pitching, drafting and placing news stories in trade or business publications. 
  • Experience in creative thinking, employer branding, relationship building, and recruitment marketing.
  • Demonstrated experience in creating and executing a Talent Attraction and Brand strategy ensuring brand visual and voice consistency across all social media
  • Creation and development of Talent Attraction and Branding/Advertising materials
  • Strong experience and skills in strategic, persuasive copy writing and email marketing; website and CRM management; content creation for the digital world, graphic design, and photography skills & ability to use Adobe and other design platforms.
  • A well-developed understanding and ability to write and create content for the digital world and emerging platforms
  • Basic knowledge of marketing email design and working knowledge of social media tools (i.e., Hootsuite, Sprout Social, etc.) and monitoring and reporting services
  • Advanced understanding of key messaging differences to promote an employer brand.
  • Extensive knowledge of social media platforms.
  • Effective user of social media and digital outlets to engage multiple audiences, strengthen individual and organizational brand, scale impact, and act as an influencer who can build a culture of content sharing
  • Experience in event management, social media campaigns and able to evaluate technical marketing activity e.g., PPC campaigns, attribution modelling and advanced analytics
  • Knowledge of emerging marketing tactics and strategies
  • Ability to develop and implement data-backed campaigns to increase awareness of career opportunities.
  • Excellent communication with strong attention to detail and ability to build effective, clear, succinct, well-designed presentations in PowerPoint.
  • Data and analytics-driven
  • Strong project management, organization, and collaboration skills
  • Excellent customer relationship time management and consultation skills
  • Ability to travel on an average 10%


Life at Wacker:

Wacker is an equal opportunity employer that is committed to diversity, equity, and inclusion. We believe that our individual differences are our collective strength. We encourage our employees to be their authentic selves and desire team members that share these interests. You will be valued for your contributions and perspectives as we continue to grow together. Your career is important to us, and we want to foster a mutually beneficial relationship where you feel heard, understood, and fulfilled. We consider our employees’ overall health and satisfaction when creating a benefits package. Below are some of the additional incentives our employees enjoy.


  • Medical, Dental, and Vision Insurance effective Day 1
  • 401(k) with company match
  • Tuition Reimbursement
  • Advancement Opportunities
  • Education Assistance Program
  • Paid Time Off in addition to personal days and holidays
  • Support for Community Involvement
  • Bonus Plans




WACKER, as an innovative chemical company, makes a vital contribution toward improving the quality of life around the world by developing intelligent solutions for sustainable growth. Our culture focuses on building and retaining diverse and inclusive teams. WACKER offers a great work environment, professional development, challenging careers, competitive benefit offerings and beyond through giving back to our communities.


Be part of our WACKER family, across all nations!


We are looking forward to your online application at
Reference Code: 23288 



The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. A minimum requirement for this US-based position is the ability to work legally in the United States on a permanent unrestricted basis.  Visa sponsorship is not available for this position, including for any type of US permanent residency (e.g., for a Green card).


WACKER is proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected classes.

Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit