Marketing Manager I/II, Release Coatings & Textiles

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Date: May 3, 2022

Location: Ann Arbor, MI, US

Company: Wacker Chemie AG


Our world needs ideas! As one of the world’s most research-intensive chemical companies, we have been developing leading solutions for numerous sectors – from construction to photovoltaics and cosmetics to rubber – for over 100 years. We have a global presence with production sites on three continents and 14,300 employees from 70 nations.


WACKER SILICONES is one of the world’s biggest silicone manufacturers with silicone-based system solutions and over 3,000 different products. At our Ann Arbor site, we are currently looking for a ​Marketing Manager I/II, Release Coatings & Textiles​ to join our growing team.


This position is responsible to develop and maintain the strategy and business plan for the segments Release Coatings and Textiles in the North and Central Americas region.


Job Responsibilities

  • Develop and maintain the strategy and business plan for the segments Release Coatings and Textiles in the North and Central Americas region. 
  • Based on the strategy, set priorities for each team member and clearly define actions needed to achieve the strategy and team targets. 
  • Develop a deep understanding of the overall market segments' value chains.  Define what is needed with regards to people, product portfolio, new product development, and manufacturing capability to successfully develop the business.  Collaborate with global colleagues on projects and accounts, including global key accounts and interregional customers. 
  • Manage the 4 P's: Placement (channel), promotion, price and product for the segment.  Determine and manage selling prices to fit with strategy and profit goals.
  •  Lead product management initiatives- manage allocations if needed, define product offerings, work with the supply chain to drive efficient production strategies.
  • Be a collection point for relevant market information and communicate that to the rest of the team. 
  • Develop and maintain relationships with other noncompetitive raw material suppliers in the value chain. 
  • Maintain the market data base to determine relevant market shares.
  • Be the first point of support for the sales managers as they try to develop their business and reach their sales targets.  Work with sales managers and legal department to finalize legal agreements.
  • Represent WACKER at trade shows, industry meetings, and customers.  Plan promotional activities for shows, publications, product launches, and customer meetings.  Manage promotional budget.
  • Approximately 25% travel expected (some international, but mostly domestic).


  • Bachelor’s degree in chemistry, business, marketing, or related field
  • Direct B to B sales experience (experience in Textiles or Release Coatings industry preferred)
  • Strong analytical skills, especially in sorting and analyzing data
  • Understanding of commercial contracts
  • Leadership skills, especially influencing others
  • Presentation skills and clear communication
  • Working knowledge of basic chemistry
  • Ability to learn and adapt quickly


WACKER, as an innovative chemical company, makes a vital contribution toward improving the quality of life around the world by developing intelligent solutions for sustainable growth. Our culture focuses on building and retaining diverse and inclusive teams. WACKER offers a great work environment, professional development, challenging careers, competitive benefit offerings and beyond through giving back to our communities.


Be part of our WACKER family, across all nations!


We are looking forward to your online application at www.wacker.com.
Reference Code: 8544 




The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. A minimum requirement for this US-based position is the ability to work legally in the United States on a permanent unrestricted basis.  Visa sponsorship is not available for this position, including for any type of US permanent residency (e.g., for a Green card).


WACKER is proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit