This position will manage and grow revenue and profitability for assigned construction chemicals market segments according to the strategy of the Performance Silicones Business Unit which are reflected in the individual objectives. This position will focus on the Site Solutions market segment where specialty silicone-based products are applied to substrates at the construction site. They will also focus on the Plant Solutions market segment where specialty silicone-based products are applied during fabrication of construction products. This is accomplished by developing, planning and executing strategic, operational/tactical & market development activities at direct customers and distribution partners.
Job Responsibilities
- Develop and execute the regional market strategies for Construction Chemicals market segments within the global framework, inclusive of a formal Regional Development Plan (RDP).
- Drive the regional business development aligned with global guidelines and defined objectives of sales revenue, profitability, growth rate, etc. Develops and executes marketing communication plan. Supports & problem solves commercial issues affecting our customers with internal partners and stakeholders.
- Executes the following strategic activities: conducts competitive analysis (responsible for data quality in competitive market database, coordinates, prioritizes & reviews opportunities (Salesforce); develops value-propositions; creates and maintains product pricing strategies and on-line product information; leads market focus team meetings, supports creation of 5-year business plan; and supports or leads corporate projects.
- Identify, research and execute additional market or product development projects in support of, and beyond, the RDP (i.e. what is needed for further/future growth of the business). This innovation is to ensure both short term and long term growth.
- Executes the following operational activities; defines the marketing budget, supply chain interaction, product portfolio and complexity management, risk mitigation, material allocation, and regulatory review. Works with the Business Team Leader on sales contracts and provides an internal resource for the Sales Managers.
- Manages the following promotional activities; advertising, trade shows, product literature & brochures, conferences & symposiums, product rollout and introductions. Determines industry association participation. Provides training, both internally and externally.
Job Qualifications
- 4-year bachelor’s degree in marketing or related/relevant technical field is required, MBA is preferred.
- 5+ years of experience in a chemical industry preferably with experience in silicones or construction chemicals is required
- Experience in Marketing required, (esp. for the 4 P's, SWOT, 5 Forces, Gap Analysis, Market Research ) and developing and implementing strategy
- B2B customer-facing commercial experience 5+ years, within Construction Chemicals/materials related industries is preferred, and ideally with silicone-based chemicals
- Experience working in a cross-functional, cross cultural team environment in a B2B enterprise is required
- Proficiency in leading and driving projects, innovations and initiatives.
- Professional communication & messaging skills both written & oral, as well as attentive listening. Ability to adapt message to suit audience. Ability to work with limited information.
- Experience in developing Commercial agreements.
- High competency in time management, handling and multi-tasking commercial problem solving
- Interpersonal flexibility and versatility to work independently but also collaborate pro-actively within a matrix team organization. Able to interact with upper level management
- Strong aptitude to learn and grow job related knowledge
- Solid computer and large data handling/analysis skills, experience with SAP & SalesForce is desirable
- High level of interpersonal and influential leadership skills (multi-cultural, multi-functional teams) are needed to be effective in this position. Foreign language skills a plus (Spanish, German)
- Basic knowledge of chemistry and relevance to WACKER's business
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Compensation and Incentive plans
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Medical, Dental, and Vision Insurance effective day 1
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Paid Time Off in addition to personal days and holidays
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Paid parental leave
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Wellbeing fund
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Flexible hybrid work arrangements
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401(k) with company match
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Education Assistance Program
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Career development and advancement opportunities
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Support for Community Involvement
Reference Code: 27348
Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit