Marketing Manager - Coatings & Plastics

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Date: Nov 27, 2022

Location: Ann Arbor, MI, US

Company: Wacker Chemie AG



WACKER SILICONES is one of the world’s biggest silicone manufacturers with silicone-based system solutions and over 3,000 different products.
At our Ann Arbor site, we are currently looking for a ​Marketing Manager - Coatings & Plastics​ to be a part of our growing team.



Job Responsibilities

  • Develop and execute the regional market strategies for Decorative & Industrial Coatings & Plastics Market Segments within the global framework, inclusive of a formal Regional Market Development Plan (MDP).
  • Drive the regional business development aligned with global guidelines and defined objectives of sales revenue, profitability, growth rate, etc.   Develops and executes marketing communication plan. Supports & problem solves commercial issues affecting our customers with internal partners and stakeholders
  • Executes the following strategic activities: conducts competitive analysis (maintains competitive database, coordinates, prioritizes & reviews opportunities (Salesforce); develops value-propositions; creates and maintains product pricing strategies and on-line product information; leads market focus team meetings, supports 5-year business plan creation; and supports or leads corporate projects.
  • Identify, research and execute additional market or product development projects in support of, and beyond, the MDP.  (i.e. what is needed for further/future growth of the business).  This innovation is to ensure both short term and long-term growth.
  • Executes the following operational activities; defines the marketing budget, supply chain interaction, product portfolio and complexity management, risk mitigation, material allocation, and regulatory review.  Works with the Business Team on sales contracts and provides an internal resource for the Sales Managers. 
  • Manages the following promotional activities; advertising, trade shows, product literature & brochures, conferences & symposiums, product rollout and introductions.  Determines industry association participation.  Provides training, both internally and externally.


Job Qualifications


  • Bachelor's degree in Marketing or another related disciple required, MBA preferred.
  • Minimum 5 years' experience in a similar role required.
  • Experience in Marketing required, (esp. for the 4 P's, SWOT, 5 Forces, Gap Analysis, Market Research) and developing and implementing strategy
  • B2B customer-facing commercial experience 5+ years, within Coatings and/or Plastics related industries is preferred, and ideally with silicone-based chemicals 
  • Experience working in a cross-functional, cross cultural team environment in a B2B enterprise is required
  • Proficiency in leading and drive projects, innovations and initiatives
  • Professional communication & messaging skills both written & oral, as well as attentive listening. Ability to adapt message to suit audience.  Ability to work with limited information.
  • Experience in developing Commercial agreements.
  • High competency in time management, handling and multi-tasking commercial problem solving 
  • Interpersonal flexibility and versatility to work independently but also collaborate pro-actively within a matrix team organization. Able to interact with upper level management
  • Strong aptitude to learn and grow job related knowledge
  • Solid computer and large data handling/analysis skills, Experience with SAP & salesforce is desirable
  • High level of interpersonal and influential leadership skills (multi-cultural, multi-functional teams) are needed to be effective in this position. Foreign language skills a plus (Spanish, German)
  • Basic knowledge of chemistry and relevance to Wacker's business


WACKER, as an innovative chemical company, makes a vital contribution toward improving the quality of life around the world by developing intelligent solutions for sustainable growth. Our culture focuses on building and retaining diverse and inclusive teams. WACKER offers a great work environment, professional development, challenging careers, competitive benefit offerings and beyond through giving back to our communities.


Be part of our WACKER family, across all nations!


We are looking forward to your online application at
Reference Code: 21362 




The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. A minimum requirement for this US-based position is the ability to work legally in the United States on a permanent unrestricted basis.  Visa sponsorship is not available for this position, including for any type of US permanent residency (e.g., for a Green card).


WACKER is proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit