Marketing Manager

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Date: Sep 14, 2021

Location: Adrian, MI, US

Company: Wacker Chemie AG


Our world needs ideas! As one of the world’s most research-intensive chemical companies, we have been developing leading solutions for numerous sectors – from construction to photovoltaics and cosmetics to rubber – for over 100 years. We have a global presence with production sites on three continents and 14,600 employees from 70 nations.


WACKER SILICONES is one of the world’s biggest silicone manufacturers with silicone-based system solutions and over 3,000 different products. At our Adrian site, we are currently looking for a ​Marketing Manager​ to join our growing team.


Job Responsibilities

The Marketing Manager – Automotive is responsible for ensuring the growth and profitability of the Automotive segment of the Industrial Silicones business. This includes developing and implementing a marketing strategy to identify trends & unmet needs and align them with current and future product and service offerings.

  •  Develops and executes a Market Development Plan (marketing strategy for growth) for Automotive segment. The Plan will include short, medium, and long term objectives for the segment. Product development and research needs should be identified to align with market needs. Should be  aware of competitive and emerging industry trends to position Wacker as a leader in the space.  Traditional marketing deliverables are also expected (competitive analysis, marcom/promotional plan, commercial product management, trade show participation, etc.). 
  • Manages operational activities on an ongoing basis. This includes pricing & profitability management, developing annual budget and forecasts, opportunity pipeline support, coordination of segment activities with sales and technical teams and leads special projects e.g. evaluating need for production localization of a given product, as needed
  • Visit key customers and OEMs in order to understand the market segment, as well as promote new materials for key applications. Drive product development projects with internal and external stakeholders
  • Conduct competitive and market analysis, Identifying opportunities for growth (both organic as well as via M&A).  Develop a strategy for participation and relevance in new growth sub-segments identified. This could involve an emerging focus area such a E-Mobility or fuel cells but could also include untapped opportunities within the existing market e.g. in powertrain components and related applications.. Be visible and active in the outside market in order to listen to developments in the region and position Wacker for relevance in these growth areas



  • Bachelor's Degree in marketing, business, technical discipline, or related field is required, a Master’s Degree in a related field is preferred.
  • Minimum 3 years  in a strategic marketing, product marketing or a strategic function.
  •    Minimum 5 years’ experience working in the automotive industry in a product strategy, product marketing, or related field is required. Candidate must demonstrate knowledge and insight into customer needs in new/emerging areas of focus- EV components, EV batteries, fuel cells.  Would be critical to have the ability to interview customers, identify market trends and assess markets, and develop a effective marketing strategy and tactics. Strong teamwork and collaboration is necessary to be effective in the team environment.  Experience working within a highly matrixed global team helpful
  • Strategic analysis and problem-solving
  • Strong interpersonal and communication skills
  • Ability to influence others within the organization
  • Solid computer and data analysis skills; SAP & SalesForce experience is preferred
  • Self-starter with the ability to work independently while working in the larger team


WACKER, as an innovative chemical company, makes a vital contribution toward improving the quality of life around the world by developing intelligent solutions for sustainable growth. Our culture focuses on building and retaining diverse and inclusive teams. WACKER offers a great work environment, professional development, challenging careers, competitive benefit offerings and beyond through giving back to our communities.


Be part of our WACKER family, across all nations!


We are looking forward to your online application at www.wacker.com.
Reference Code: 6822 



The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. A minimum requirement for this US-based position is the ability to work legally in the United States on a permanent unrestricted basis.  Visa sponsorship is not available for this position, including for any type of US permanent residency (e.g., for a Green card).


WACKER is proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

Nearest Major Market: Adrian
Nearest Secondary Market: Ann Arbor